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  • Writer's pictureMichelle

Reinvesting in Provo

Updated: Jun 21, 2023

Provo City was founded in 1849 which makes Provo the second oldest city in Utah. Although we’ve aged gracefully there is always room for a little improvement. This month’s Provo Advantage focuses on companies choosing to reinvest in our community and breathe new life into some of our older real estate.

What began as a simple idea when Colby Bauer lost his wallet, has now become a multimillion-dollar company, having grown 1,900% in the last five years. When Colby came to us expressing a need to expand, we identified the old Model T Ford car dealership at 241 West Center. Thread plans to make this location their new corporate headquarters and are spending millions to reinvest in downtown Provo. Watch this video to see this building begin its transformation.

Get a glimpse of some of the impressive reinvestments energizing our local economy.

On a dark cold night in October of 2022, if you had been driving on Freedom Boulevard around 600 North, you would have seen the large spotlight array and a normally dead parking lot full of life and activity. But you could never imagine what the space inside the old dollar store had become. Watch this video to see how Jason Walton transformed this site into a modern corporate headquarters with a $4 million investment.

Modern Shoe has been an anchor in Downtown Provo for 83 years! We were thrilled when they invited us to their ribbon cutting this year in their expanded location on Center Street. See what the Store Manager, Will Nettleton, had to say.

At the corner of Center Street and University Ave is an iconic structure know as Provo Towne Square. In 2021 Liberty Santa Monica Properties purchased the half empty, tired, mixed-use building. See what their passion and vision for downtown Provo is transforming this landmark location into.

And finally, if you want more detail on the numerous businesses that are reinvesting in Provo and the impact this is having on the community, check out our White Paper.

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